Paid media: Google Ads and Meta advertising.
Peel Marketing is a Melbourne-based boutique agency managing Google Ads and Meta advertising for established businesses across Australia. Campaigns are measured on the commercial value of each enquiry.
What paid media is managed on.
- Search intent, so spend follows people ready to enquire.
- Geographic relevance, so ads reach the markets you serve.
- Landing pages, so clicks turn into enquiries.
- Conversion tracking, so every enquiry is counted.
- Cost per enquiry, so budget moves to what performs.
- Lead quality, so growth comes from the right work.
How a paid media engagement runs
- 01
Audit
Account structure, conversion tracking, search terms, spend and landing pages.
- 02
Structure
Campaigns organised by service, location and intent, with budgets set against priorities.
- 03
Optimise
Bids, search terms, negative keywords, creative and landing pages refined as data builds.
- 04
Report
Cost per enquiry, conversion rate and lead quality, with clear recommendations.
What the work includes
Google Ads
Search campaigns built around commercial intent.
Campaigns structured around the commercial value of the enquiry, with search terms, bids and budgets reviewed continually as data builds.
- Search intent
- Search-term quality
- Negative keywords
- Geographic relevance
- Service profitability
- Bidding
- Device and location behaviour
- Wasted spend
Meta advertising
Paid social across Facebook and Instagram.
Awareness, lead generation, remarketing and campaign amplification, with creative, messaging, targeting and landing pages planned together.
- Awareness
- Lead generation
- Remarketing
- Content amplification
- Campaign launches
- Event promotion
- Audience development
Conversion tracking
Every enquiry counted.
Tracking set up so calls, forms and other enquiries are recorded accurately and attributed to the campaigns that produced them.
- Conversion tracking
- Call and enquiry tracking
- Lead quality
- Cost per enquiry
Landing pages
Pages that turn clicks into enquiries.
Landing pages, messaging and forms reviewed alongside the campaigns, so paid traffic has somewhere clear to convert.
- Landing-page performance
- Messaging
- Forms
- Conversion rate
- Mobile experience
Reporting
Results reported against commercial outcomes.
Google Ads, Meta and website data brought together, with interpretation and recommendations.
- Google Ads
- Meta
- Conversion tracking
- Lead volumes
- Cost per acquisition
- Landing-page performance
Paid media results
See all resultsRedlich’s Work Injury Lawyers
Google Ads, Conversion tracking, Paid media strategy489Tracked Google Ads conversions across the reporting period
Paid search for the firm’s work injury practice: campaign structure, targeting and the path from ad to enquiry, alongside a review of enquiry quality so campaigns reflected the matters the firm wanted.
- $186
- Average cost per conversion
NJ Lawyers
Google Ads, Paid media management449Tracked conversions from $14,549 in Google Ads spend
Paid search across the firm’s practice areas, focused on reaching people actively looking for legal help.
- 6,390
- Clicks over six months
- ~$32
- Per tracked conversion
- −48.3%
- Cost per conversion over three months, from $50.87 to $26.31
- +87.5%
- Conversions over the same three months, from 48 to 90
Google Ads for law firms.
Practice-area segmentation, geographic targeting, call and enquiry tracking, and performance assessed on both acquisition cost and enquiry quality.
Related services
See all servicesSEO & AI search
Organic visibility in Google and AI search tools alongside paid campaigns.
Websites & landing pages
Structure, messaging and conversion journeys for paid traffic.
Content
Campaign content and creative with a defined role.
Reporting & measurement
Paid and organic performance reported together.
Common questions about paid media
What does Google Ads management include?
Campaign structure, keyword and search-term management, negative keywords, geographic targeting, bidding, ad copy, conversion tracking and landing-page review, with campaigns adjusted continually as data builds.
How is paid media performance measured?
On the commercial value of each enquiry: cost per enquiry, conversion rate and lead quality, alongside the platform metrics. Reports come with interpretation and recommendations.
Do you manage Meta advertising as well as Google Ads?
Yes. Meta is used for awareness, lead generation, remarketing, content amplification and campaign launches, with creative, messaging, targeting and landing pages planned together.
Do paid media and SEO work together?
Yes. Search-term data from Google Ads shows which searches convert, which informs SEO priorities, and landing-page improvements lift both paid and organic performance.
Do you run Google Ads for law firms?
Yes. Legal Google Ads is a specialist area, including practice-area segmentation, geographic targeting and call and enquiry tracking, assessed on both acquisition cost and enquiry quality.
Talk to us about paid media.
We’ll review your current campaigns and identify where spend can work harder.