Social media that builds
brand and pipeline.
Senior-led social media marketing for Melbourne businesses that want more than follower counts — strategy, content, and paid social built around commercial outcomes and brand credibility.
Social strategy with
commercial intent.
Social media done properly builds brand credibility, warms your audience, and moves people through the buying process. Done poorly — posting without strategy, chasing reach without purpose — it burns time and budget with nothing to show for it.
Peel's social media specialists build and execute social strategies aligned to your commercial goals, your brand voice, and the platforms where your audience actually spends time. Directed by fractional CMO leadership so everything connects to pipeline, not just engagement metrics.
Talk to Peel →"Likes and followers are not a business outcome. Pipeline is. Social media should be contributing to one or the other — ideally both." Peel measures social media performance against brand metrics and commercial outcomes — not vanity metrics that fill a report but don't tell you whether it's working.
Social media marketing
across every channel.
LinkedIn, Instagram, Facebook, TikTok, YouTube — we build and manage social presence on the platforms that matter for your audience and business model.
LinkedIn Marketing
For B2B businesses, LinkedIn is the highest-value social platform. Organic content strategy, thought leadership, company page management, and LinkedIn Ads — built around your ideal client profile.
Instagram and Facebook
Content strategy, creative production, community management and paid campaigns for brands where visual storytelling and audience engagement drive commercial results.
TikTok and Short-Form Video
For brands targeting younger audiences or looking to build reach through video content — strategy, scripting, and production support for short-form content that performs.
Paid Social — Meta and LinkedIn Ads
Paid campaigns on Meta and LinkedIn targeted by industry, job title, behaviour, and intent — for lead generation, retargeting, and brand awareness that reaches the right people.
Content Creation and Copywriting
Social content written and designed to your brand voice — posts, carousels, stories, reels, and long-form LinkedIn articles that earn attention and build credibility.
Performance Reporting
Monthly reporting connecting social activity to brand and pipeline outcomes — not just reach and engagement metrics that don't tell you whether social is contributing to growth.
How Peel manages
social media.
Senior social media specialists, not a content factory. Strategy first, execution behind it.
Social Media Audit and Strategy
Review of existing channels, audience analysis, competitor benchmarking, and a platform-by-platform strategy aligned to your commercial goals and brand positioning.
Content Planning and Calendar
Monthly content calendars built around your business, your audience, and the content pillars that build credibility and drive action — approved before publishing.
Content Production
Copywriting, graphic design, and video support — social content created to your brand standards, not recycled templates applied to every client.
Community Management
Monitoring, responding, and engaging with your audience — protecting your brand reputation and building genuine relationships in your channels.
Paid Social Campaigns
Targeted paid campaigns on Meta and LinkedIn — lead generation, retargeting, and awareness campaigns managed alongside organic strategy for maximum efficiency.
Monthly Review and Optimisation
Regular performance reviews connecting social activity to business outcomes, with strategic adjustments based on what's performing and what isn't.
Social media needs direction, not just execution.
Peel's social specialists work inside a fractional CMO engagement — so your social strategy has senior commercial direction and connects to your broader growth goals. Learn how it works.
Frequently asked
questions
The right platforms depend entirely on your business model and audience. For B2B businesses, LinkedIn is almost always the priority. For consumer-facing brands, Instagram and Facebook are typically core. TikTok is increasingly important for businesses targeting under-40s. We recommend platforms based on where your ideal clients spend time and where your budget will generate the best return — not because every platform is worth being on.
Consistency matters more than frequency. A business posting three times a week with high-quality, relevant content will outperform one posting daily with generic filler. We set a sustainable posting cadence based on your content capacity and the platform's algorithm — and build a content pipeline that maintains quality at that cadence.
Organic reach has declined significantly on most platforms — especially Facebook and Instagram. However, organic social still builds brand credibility, supports SEO, and warms audiences that paid social then converts. The most effective approach combines both: organic content builds trust and authority, paid amplification extends reach and drives direct action. We manage both.
Yes — LinkedIn is a core channel for the professional services, legal, healthcare, and financial services businesses Peel works with. We manage company page strategy, organic content, thought leadership, LinkedIn Ads, and personal profile support for founders and executives who want to build authority alongside the brand.
Ready for social media that
actually moves your business?
Book a Growth Diagnostic Call and find out where social fits in your growth strategy.